BGI Ethiopia – Vacancy Announcement

Position: Sales Administration & Performance Analyst (Castel Winery)

About BGI Ethiopia

BGI Ethiopia is one of the leading breweries in the country, home to iconic and distinctive brands, operating across seven cities including Addis Ababa, Zeway, Hawassa, Kombolcha, Zebidar, Raya, and Mata. Since 1998, BGI Ethiopia has grown to become a major player locally and internationally under Groupe Castel.

We are committed to excellence, community development, innovation, and customer satisfaction—values that continue to drive our success and market leadership in Ethiopia’s beer industry.

About the Job

Position Purpose

The Sales Administration & Performance Analyst supports sales performance and revenue growth by monitoring distributor order processes and primary/secondary sales data. The role involves systematic data analysis, reporting, and close coordination with distributors, supply chain, and sales teams.

Key Duties & Responsibilities

1. Monitor Distributor Sales Orders

Collect monthly order plans and compare with targets.
Validate pre-orders, confirm stock availability, and review payment proofs.
Create orders in DRINKIT system and follow up on delivery with Supply Chain.
Prepare monthly Truck Turnaround Time (TRT) reports.

2. Monitor Distributor Sell-In Performance

Daily, weekly, and monthly reporting of distributor purchases vs. targets.
Prepare monthly dashboards and SKU-level sales reports.
Validate outlet master data including Key Accounts.

3. Monitor Stock & Sell-Out

Collect and validate weekly distributor stock reports.
Update sell-out templates weekly and monthly.

4. Monitor CNET Secondary Sales

Provide technical support to distributors on CNET usage.
Track data accuracy and weekly performance.
Analyze CNET sales, POS invoices, SKU trends, top customers, and gaps.
Prepare Van Truck effectiveness dashboards and DSR reports.
Develop execution scorecards for Key Account Representatives.

5. Monitor Free Goods

Process free goods requests and ensure timely delivery.
Issue monthly free goods usage reports and flag misuse.

6. Sales Forecasting & Target Setting

Prepare budgets and monthly targets at SKU–Distributor–Channel levels.
Analyze historical trends for forecast accuracy.

7. Ad-hoc Analysis

Conduct RRP analysis.
Evaluate promotional effectiveness (pre/post promotion).

8. Sales Process Improvement

Identify workflow improvement opportunities.
Support implementation with cross-functional teams.

About You – Qualifications and Experience

Educational Requirement

Bachelor’s degree in:
- Management Information Systems
- Statistics
- IT
- Accounting & Finance
- Business Management
- Marketing Management
- Business Administration
- Or related fields.

Experience

Minimum 2 years in sales operations, sales admin, customer service, or related activities.
Experience with CRM systems is an added advantage.
Field sales experience is a plus.