AddisFly is a fast-growing, IATA-accredited travel agency based in Addis Ababa, offering global flight ticketing, visa consulting, and curated travel packages. The company combines a robust digital presence with personalized customer service to deliver seamless travel solutions for individual travelers, labor travel networks, and corporate accounts.
The Marketing & Business Development Department is currently seeking a hands-on, execution-driven Digital Marketer to lead its digital footprint and content creation.
Position Overview
- Job Title: Digital Marketer
- Department: Marketing & Business Development
- Employment Type: Full-Time
- Location: Addis Ababa, Ethiopia
- Core Mandate: This is an active, hands-on role. The candidate is expected to not only manage strategy but also directly create the underlying visual and video assets needed for lead generation.
Key Responsibilities
1. Campaign Management & Lead Generation
- Plan, execute, and optimize multi-channel digital marketing campaigns across Meta Ads (Facebook & Instagram), Google Ads, email marketing, and alternative digital networks.
- Drive targeted lead generation campaigns designed to increase direct customer inquiries, flight bookings, and conversion metrics.
- Design specific promotional campaigns tailored to unique business segments, including walk-in clients, labor travel, corporate accounts, non-IATA sub-agents, and airline partner promotions.
2. Content Creation & Brand Strategy
- Actively produce and publish fresh digital content, including graphics, short-form marketing videos, compelling captions, and collateral materials.
- Develop a structured content strategy to ensure sustained growth across audience channels while aligning completely with company brand guidelines.
- Collaborate closely with the broader sales and creative teams to ensure marketing initiatives map directly to immediate monthly sales targets.
3. Analytics & Performance Tracking
- Monitor campaign performance daily, analyzing metrics like reach, audience engagement, conversion velocity, cost-per-lead, and overall return on investment (ROI).
- Use data-driven insights to refine target parameters, test ad creatives, and maximize the efficiency of the marketing budget.
Job Requirements and Qualifications
- Education: Bachelor’s degree OR a verified professional certification in Marketing, Digital Marketing, Business Administration, or a closely related field.
- Experience: Proven professional experience in digital marketing. Prior marketing exposure within the travel, airline, hospitality, or service industry is highly valued.
Technical Skills & Competencies:
- Ad Stack Mastery: Strong, actionable knowledge of Meta Ads Manager, Google Ads setup, Search Engine Optimization (SEO), and email nurturing workflows.
- Content Creation Tools: Practical proficiency with design and multimedia tools like Canva, Adobe Creative Suite (Photoshop/Illustrator), CapCut, or equivalent video editing platforms.
- Analytical Background: Strong baseline analytical skills with the ability to measure key performance indicators (KPIs) and synthesize performance data into executive reports.
- Execution Mindset: Exceptional communication, teamwork, and project ownership skills—focused entirely on generating tangible business results, not just concepts.
Application Guidelines & Instructions
- Selection Process: Only shortlisted candidates meeting the technical content creation and ad stack requirements will be contacted for practical portfolio evaluations and interviews.
How to Apply:
Interested and qualified applicants should submit their applications through the designated online portal.
🌐 Application Link:Apply on the Official Platform(Search for AddisFly to locate the active portal or click through the original listing network). >
Instructions: Navigate to the specific AddisFly Digital Marketer posting and click “Apply Now” to complete the digital application form and attach your updated CV and professional portfolio.
Looking to Stand Out?
Since this role emphasizes content creation alongside ad strategy, would you like me to help you brainstorm a high-converting digital marketing campaign concept or a mini-portfolio outline that you can include with your application to grab AddisFly’s attention?