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East African Lion Brands Manufacturing S.C. Vacancies

East African Lion Brands Manufacturing S.C., a company engaged in the manufacturing of fast-moving consumer goods, invites qualified and competent applicants to join their dynamic team.


1. Sales Representative

  • Job Summary: Responsible for driving sales growth by promoting and selling the company’s products to retailers, wholesalers, and distributors. The role involves building strong customer relationships, ensuring product availability, and executing sales strategies to meet revenue targets.
  • Job Requirements:
    • Degree in Sales, Marketing, Business, or related field.
    • Minimum 0-2 years of sales experience, preferably in FMCG.
    • Strong persuasion and customer relationship skills.
    • Ability to meet sales targets and work in a fast-paced environment.
  • Required No: 5
  • Location: Addis Ababa

2. Trade Marketing Coordinator

  • Job Summary: Responsible for developing and executing trade marketing strategies to enhance brand visibility, drive sales, and foster stronger engagement with retailers and distributors. This role bridges the gap between marketing and sales by ensuring effective in-store promotions, merchandising, and trade activation programs.
  • Job Requirements:
    • Bachelor’s degree in Marketing, Business, or related field.
    • Minimum 6 years of experience in trade marketing, preferably in FMCG.
    • Strong understanding of retail and distributor channels.
    • Ability to develop promotional strategies and POS materials.
    • Excellent negotiation and project management skills.
  • Location: Addis Ababa

3. Sales Operations Manager

  • Job Summary: Responsible for optimizing the sales process, improving efficiency, and ensuring the sales team has the tools, data, and strategies needed to achieve targets. This role involves analyzing sales performance, managing CRM systems, streamlining operations, and supporting the sales team with data-driven insights. The ideal candidate will have strong analytical skills, experience in sales operations, and a background in the FMCG sector.
  • Job Requirements:
    • Bachelor’s degree in Sales, Business Administration, or related field.
    • Minimum 8 years of experience in sales operations, preferably in FMCG.
    • Strong leadership and team management skills.
    • Proficiency in sales analytics, forecasting, and CRM tools.
    • Ability to optimize sales processes and drive efficiency.
  • Location: Addis Ababa

4. Brand Manager

  • Job Summary: Responsible for developing, implementing, and executing strategic marketing plans to strengthen the company’s brand presence, drive consumer engagement, and increase market share. This role involves overseeing brand positioning, product launches, advertising campaigns, and market research to ensure brand consistency and growth in the FMCG sector.
  • Job Requirements:
    • Bachelor’s degree in Marketing, Business Administration, or related field.
    • Minimum 8 years of experience in brand management, preferably in the FMCG industry.
    • Strong analytical, strategic planning, and communication skills.
    • Proven ability to develop and execute brand strategies.
    • Experience in market research, consumer insights, and digital marketing.
  • Location: Addis Ababa

How To Apply:

Interested candidates who meet the above requirements are invited to submit their CV and cover letter to: Email: Tadesse.Teshome@ealbi.com

Application Deadline: July 23rd, 2025

Contact number: +2519-66-21-68-99

East African Lion Brands Manufacturing S.C. is an equal-opportunity employer.

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