Liyana Health Care PLC (LHC) is looking for dynamic and passionate individuals to enhance our brand and promote our healthcare offerings. We are committed to a customer-first mindset and delivering exceptional experiences. Explore the opportunities below to join our team in Hawassa.
1. Corporate Marketing and Customer Service Officer (General Practitioner – GP)
Position Overview:
LHC is seeking a proactive and creative General Practitioner (GP) to lead its corporate marketing and customer service initiatives. This unique role requires a medical professional with strong digital marketing knowledge and a customer-first mindset to enhance the LHC brand and promote our healthcare offerings. You will be the company’s representative, spearheading content creation, including short educational videos and hosting responsibilities, while managing LHC’s digital platforms to boost customer engagement. This role also ensures continuous performance monitoring aligned with ISO/QMS benchmarks and organizational excellence goals.
Key Responsibilities:
- Content Development and Digital Media Engagement: Design and implement marketing strategies incorporating educational content (especially videos), manage digital outreach campaigns, oversee multimedia asset creation (educational videos, testimonials, awareness clips), and host/present video content.
- Brand Presence and Strategic Communication: Ensure brand consistency across all touch-points, leverage data for content focus and brand positioning, and track engagement metrics for improvement.
- Digital Platform Oversight and Customer-Centered Initiatives: Oversee and grow LHC’s digital footprint (Facebook, TikTok, Instagram, Twitter) with an emphasis on video engagement, plan/present original content (vlogs, podcasts, client success stories), align digital media activities with sales objectives, and monitor customer behavior to refine content strategies.
- Performance Management & Quality Assurance: Initiate and oversee a robust Performance Management System for marketing and customer service, champion quality and service excellence, and ensure compliance with ISO/QMS benchmarks.
- Personal & Professional Expectations: Act as the corporate face of LHC, uphold brand values, abstain from competing business ventures, and maintain confidentiality.
Educational Background:
- Bachelor’s degree in Medicine (General Practitioner qualification).
- Excellent proficiency in both written and spoken communication.
- High-level computer skills, including expertise in Microsoft Office and creative software applications.
Professional Experience:
- No prior work experience required for candidates with an advanced medical degree (General Practitioner qualification).
- Possession of certifications or training in social media management is considered an added advantage.
Personal Attributes:
- Excellent interpersonal, communication, and team-building skills.
- Adaptable, dependable, and passionate about delivering exceptional customer experiences.
- Compassionate, culturally sensitive, and emotionally intelligent.
Required Skills: Adaptability, Emotional Intelligence, Communication, Team building.
2. Corporate Marketing and Customer Service Officer (Non-GP)
Position Title: Corporate Marketing and Customer Service Officer
Required: Two (2)
Key Responsibilities:
- Marketing and Branding: Develop and execute integrated marketing strategies, initiate innovative public campaigns and digital marketing efforts, oversee brand consistency across all touch-points, conduct market research and competitor analysis, and track marketing metrics for insights.
- Customer Relations and Sales: Build and nurture strategic relationships with healthcare partners, onboard new corporate clients, negotiate service agreements, lead/supervise customer experience initiatives, and monitor client trends and feedback.
- Digital Presence and Campaign Management: Lead the planning and execution of LHC’s annual digital marketing roadmap, manage the organization’s presence across platforms (Facebook, TikTok, Instagram, Twitter), produce and host digital content (vlogs, podcasts, testimonial videos), maintain SEO-optimized website content, coordinate paid digital advertising, and report on digital campaign performance and budget allocation.
- Performance Management & Quality Assurance: Initiate and oversee a robust Performance Management System for marketing and customer service, champion quality and service excellence, and ensure compliance with ISO/QMS benchmarks.
Educational Qualifications:
- Bachelor’s Degree in Sociology, Marketing Management, Business Management, Public Health, or related fields.
- Strong command of written and verbal communication.
- Advanced computer proficiency in Microsoft Office and creative tools.
Professional Experience:
- 0 years and above of experience in the above-mentioned disciplines.
- Related experience certification will be an advantage.
Personal Attributes:
- Excellent interpersonal, communication, and team-building skills.
- Adaptable, dependable, and passionate about delivering exceptional customer experiences.
- Compassionate, culturally sensitive, and emotionally intelligent.
Required Skills: Office suites (MS Office, iWork), Adaptability, Emotional Intelligence, Communication, Team building.
How to Apply
Qualified applicants for either position are encouraged to send their resume along with a cover letter outlining their relevant experience and credentials to:
misgana@liyanahealthcare.com
Application Deadline: No later than July 6, 2025.