Position: Sales Administration & Performance Analyst (Castel Winery)
About BGI Ethiopia
BGI Ethiopia is one of the leading breweries in the country, home to iconic and distinctive brands, operating across seven cities including Addis Ababa, Zeway, Hawassa, Kombolcha, Zebidar, Raya, and Mata. Since 1998, BGI Ethiopia has grown to become a major player locally and internationally under Groupe Castel.
We are committed to excellence, community development, innovation, and customer satisfaction—values that continue to drive our success and market leadership in Ethiopia’s beer industry.
About the Job
Position Purpose
The Sales Administration & Performance Analyst supports sales performance and revenue growth by monitoring distributor order processes and primary/secondary sales data. The role involves systematic data analysis, reporting, and close coordination with distributors, supply chain, and sales teams.
Key Duties & Responsibilities
1. Monitor Distributor Sales Orders
- Collect monthly order plans and compare with targets.
- Validate pre-orders, confirm stock availability, and review payment proofs.
- Create orders in DRINKIT system and follow up on delivery with Supply Chain.
- Prepare monthly Truck Turnaround Time (TRT) reports.
2. Monitor Distributor Sell-In Performance
- Daily, weekly, and monthly reporting of distributor purchases vs. targets.
- Prepare monthly dashboards and SKU-level sales reports.
- Validate outlet master data including Key Accounts.
3. Monitor Stock & Sell-Out
- Collect and validate weekly distributor stock reports.
- Update sell-out templates weekly and monthly.
4. Monitor CNET Secondary Sales
- Provide technical support to distributors on CNET usage.
- Track data accuracy and weekly performance.
- Analyze CNET sales, POS invoices, SKU trends, top customers, and gaps.
- Prepare Van Truck effectiveness dashboards and DSR reports.
- Develop execution scorecards for Key Account Representatives.
5. Monitor Free Goods
- Process free goods requests and ensure timely delivery.
- Issue monthly free goods usage reports and flag misuse.
6. Sales Forecasting & Target Setting
- Prepare budgets and monthly targets at SKU–Distributor–Channel levels.
- Analyze historical trends for forecast accuracy.
7. Ad-hoc Analysis
- Conduct RRP analysis.
- Evaluate promotional effectiveness (pre/post promotion).
8. Sales Process Improvement
- Identify workflow improvement opportunities.
- Support implementation with cross-functional teams.
About You – Qualifications and Experience
Educational Requirement
- Bachelor’s degree in:
- Management Information Systems
- Statistics
- IT
- Accounting & Finance
- Business Management
- Marketing Management
- Business Administration
- Or related fields.
Experience
- Minimum 2 years in sales operations, sales admin, customer service, or related activities.
- Experience with CRM systems is an added advantage.
- Field sales experience is a plus.
Skills
- Strong attention to detail.
- Advanced Excel skills.
- Excellent communication in English & Amharic.
- Problem-solving and proactivity.
- Ability to work under pressure and meet tight deadlines.
- Teamwork and collaboration.
Required Skills
- Attention to detail
- Sales reporting
- Problem solving
How to Apply
Interested and qualified applicants can apply through the following link:
👉 Application Link:
https://ethiojobs.net/job/LdbahI1Jpq-sales-administration-performance-analyst-castel-winery