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Awash Wine Share Company External Vacancy Announcement

About Awash Wine Share Company

Established in 1936, Awash Wine Share Company is proud to be Ethiopia’s oldest winemaker. With over 80 years serving both local and international markets, Awash is one of the country’s most beloved beverage brands. Employing over 800 local staff across two production facilities in Addis Ababa and a vineyard in Merti Jeju (Upper Awash), our team combines international expertise with deep insight into Ethiopia’s dynamic market.

Awash Wine S.C. invites qualified fresh graduates to apply for the position of Sales Representative across multiple regional territories.

Position Details & Specifications

Position: Sales Representative (Fresh Graduates)

  • Work Locations (Territories): * Finoteselam
    • Woreta – Debretabor
    • Gondar – Humera
    • Hawassa
    • Bale
    • Nekemt
    • Assosa
  • Employment Type: Full-Time
  • Target Audience: Fresh Graduates (Graduates of 2025 & 2026)

Job Requirements & Competencies

  • Educational Qualification: Bachelor’s Degree (BA) in Marketing Management, Business Management, or related business fields.
  • Work Experience: 0 years of experience (Fresh Graduates of 2025 & 2026).
  • Required Skills & Attributes:
    • High adaptability and flexibility.
    • Ability to work effectively under pressure and achieve set performance targets.
    • Excellent communication and interpersonal skills.

Purpose of the Job

The Sales Representative is responsible for collecting orders for Awash Wine products, distributing POS (Point of Sale) materials, and supporting customers. The role holder ensures product availability, resolves outlet queries or complaints, and serves as the primary contact person between the company, agents, and local consumers to ensure smooth sales and distribution.

Key Duties & Responsibilities

  • Act as the primary point of contact for the company within the assigned territory.
  • Build and maintain strong customer relationships with retail outlets and distributors.
  • Service the existing customer base following a planned calling schedule.
  • Address and resolve customer queries, objections, and complaints within expected timelines.
  • Conduct daily follow-ups on the agent’s sales force and review delivery frequency per outlet.
  • Drive daily sales volume to meet and exceed assigned sales targets.
  • Monitor product availability across all potential outlets within the territory.
  • Advise retail outlets on First-In, First-Out (FIFO) stock rotation practices.
  • Support agents to enhance sell-out performance and ensure route and price adherence.
  • Ensure proper communication and compliance with the company’s Recommended Retail Prices (RRP).
  • Prepare and submit accurate, timely sales and market reports.

How to Apply & Submission Guidelines

Interested and qualified candidates are invited to submit a non-returnable CV and Cover Letter through the online application link on or before the deadline.